Jaguar culls all but ONE model as it axes four petrol and diesel cars and I-Pace in major acceleration to EVs …

Jaguar culls all but ONE model as it axes four petrol and diesel cars and I-Pace in major acceleration to EVs
Jaguar moving to reposition as an luxury all-electric brand from next year
Cars being culled offer ‘close to zero profitability’, CEO says

The three new Jaguar electric models are due to be joined by a trio of electric Land Rover products.

The first Land Rover EV will be the much anticipated full-electric version of the Range Rover.

The Range Rover EV is expected to cost at least £130,000 and go up to £200,000 for higher-end versions.

Automotive News Europe also reports that JLR informed investors it’s looking to increase sales of high-value, special edition models more than £1.5million in a new ‘halo strategy’ push.                             

A JLR spokesperson told This is Money in March: ‘As JLR transitions to its electric future, current Jaguar production at our Castle Bromwich site will come to an end in June 2024.

‘Jaguar will begin an exciting new era as a pure-electric modern luxury brand with production commencing at our Solihull facility from 2025.

If you want a new Jaguar in 2024, you will soon only have the choice of a single model.

That’s because the British brand – now owned by Indian group Tata – is culling almost its entire existing production car line-up ahead of its 2025 move to all-electric vehicles, with many of its household names being axed.

The Coventry-based manufacturer has announced its removing five models in total, with only one combustion-engine car to survive from Jaguar’s current portfolio.

I-Pace culled: Jaguar’s announced its only existing EV is among of five models to be axed this year, before the brand restructures as an electric-only luxury brand. Cumulatively, over 60,000 Jaguar I-Pace were sold globally

The XE saloon is another one for the rejection heap, with the saloon getting the boot by the end of this year

It was announced last year that the F-Type sports car was for the chopping block +7
It was announced last year that the F-Type sports car was for the chopping block

The car maker’s Castle Bromwich factory (pictured) will stop producing the XE and XF saloons and F-Type sports car this year +7
The car maker’s Castle Bromwich factory (pictured) will stop producing the XE and XF saloons and F-Type sports car this year

The five models to be chopped by parent group JLR (formerly Jaguar Land Rover) are the F-Type sports car, the E-Pace compact SUV, XE midsize saloon, XF premium saloon and the I-Pace electric SUV.

The only model to remain in production is the F-Pace – Jaguar’s answer to a large luxury SUV.

JLR had already announced in March that it would stop building saloon and sports cars at it’s UK manufacturing sites.

However, the E-Pace and I-Pace are unexpected additions to the chopping block revealed during an investors meeting last month.

Both vehicles are produced by JLR production partner Magna Steyr at its factory in Graz, Austria.

King Charles III’s former Jaguar I-Pace. Forever a champion of environmental causes and a known car-enthusiast, King Charles personally purchased this electric car from Jaguar in 2018. That made it the first all-electric car in the royal household +7
King Charles III’s former Jaguar I-Pace. Forever a champion of environmental causes and a known car-enthusiast, King Charles personally purchased this electric car from Jaguar in 2018. That made it the first all-electric car in the royal household