LONG-TERM REVIEW:Jaguar has stopped building the XE, XF and F-Type; I-Pace and E-Pace to stop in…

 F-Type; I-Pace and E-Pace to stop in Dec

Which leaves the F-Pace all alone before Jag’s new electric age begins in 2025

Jaguar has confirmed production on five model lines will end in 2024, leaving the F-Pace as the last car it’ll build before it begins its electric era from 2025.

A company spokesperson confirmed production of the XE, XF and F-Type sportscar had already finished, while the E-Pace small SUV and game-changing I-Pace EV – both built in Austria – will be stopped in December 2024.

   “As JLR transitions to its electric future, current Jaguar production of XE, XF and F-Type came to an end in mid 2024,” Jaguar told TopGear.com, “while I-Pace and E-Pace in partnership with Magna Steyr in Graz, Austria will come to an end in December 2024. Current F-Pace production at Solihull and local manufacturing for China will continue for the foreseeable future.

“The sale of all current nameplates continues throughout 2024 and in some markets well into 2025. Jaguar will begin an exciting new era as a pure-electric luxury brand with vehicle production commencing at our Solihull facility from 2025.

“The Jaguar retail partners, and service network remains fully operational and will continue to deliver unparalleled levels of customer care and attention to our current Jaguar clients.”

It follows an investors’ call last week where JLR boss Adrian Mardell confirmed five products would be ‘eliminated’; five products that were “lower value”, “lower transacting” and “close to zero profitability”.

Jaguar has long conceded its former strategy of a more ‘mainstream’ philosophy hasn’t worked. “We got into the point where volume became the predominant,” Mardell told investors. “No longer the case. Value, value, value. We are not in mass premium. We tried to get into mass premium, that didn’t work too well.”

Indeed at a briefing last year teasing Jag’s new electric cars, creative boss Gerry McGovern conceded that while the past two decades of Jaguar’s history didn’t offer bad design, it was more to do with the company’s ambition of operating in established markets.

“If we talk about Jaguar of the past 20 years or so,” McGovern said in 2023, “it’s not that the designs were bad, it’s the fact the strategy was more about creating universal appeal and competing more with mainstream products. I argue that made [Jaguar] more ‘normal’.”

Jaguar has already confirmed its first all-new electric car will be a £100,000 four-door GT with a projected range of 430 miles. It’ll sit on a new electric architecture that’ll underpin a further two new EVs.