When it comes to icy slopes, no sports are faster, fancier or more downright dangerous than skiing and snowboarding. For athletes willing to take the plunge though, the adrenaline rush is worth it.
Those that reach the glittering heights of their careers also become sought after as brand ambassadors, leading to lucrative partnerships – and, after retiring, many go on to create successful brands related to their sport. All of this means just one thing: great runs on the slope can translate to big bucks in the bank.Athletes like Lindsey Vonn and Shaun White have achieved Olympic glory by dedicating themselves to hitting the slopes, reaching the pinnacles of their sport and cementing their place in history
But high-profile sports careers lead to big business too, netting mega-millions for successful athletes through lucrative off-piste business deals and endorsements with the likes of Beats by Dre and Oakley
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Tiger Woods has vowed to “fight until the end” as a dispiriting performance at the 106th US PGA Championship prompted renewed calls for the 15-time major winner to retire.
The 48-year-old, who won this major at this Valhalla venue in 2000, missed the cut on seven-over, with his display in finishing 133rd in a 156-man field featuring 20 club pros perhaps best summed up by the two triple-bogey sevens he carded in three holes early in his second round.
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