Leeds United are still likely to earn around £10million a year from their new deal with Adidas despite failing to earn promotion back to the Premier League, sources have told Football Insider.
The West Yorkshire giants agreed an initial five-year deal with the German manufacturer ahead of their first season back in the top flight in 2020.
In what was a record-breaking deal for the club, they are understood to have earned around £10million per season.
Leeds confirmed on Wednesday (30 October) they have now agreed an extension to their partnership with Adidas.
Daniel Farke’s side are competing in the Championship again this season after failing to secure an immediate return to the Premier League following their relegation in 2023.
But sources have told Football Insider the new Adidas deal is likely to include the same terms as their previous agreement, with the £10million figure potentially being part of a projection rather than a guaranteed fee.