Poll finds some drivers are struggling to keep up with the new technologies with many unaware how their Advanced Driving Assistance Systems (ADAS) work
Survey* by JLR finds 41% of UK drivers are unclear how their Advanced Driving Assistance Systems (ADAS), such as automatic braking, work and can’t locate ADAS sensors on their car
Nearly a fifth of drivers unaware dirt, ice and other obstructions of advanced systems such as autonomous emergency braking and reversing collision detection, reduce effectiveness
DVSA updated its official guidance on ADAS in response to JLR’s data**
Gaydon, UK. 23 August 2024: UK car manufacturer JLR is driving ahead with an initiative to increase driver awareness of critical advanced driving assistance (ADAS) systems, after its survey found many drivers are not clear about the technologies.
Latest vehicles are highly technologically advanced and now incorporate more ADAS features than ever before as standard, to support the driver, yet a JLR survey found 41 per cent of respondents are not clear what their ADAS systems do.
The survey also found large numbers of drivers do not realise safety critical ADAS systems, such as autonomous emergency braking or reversing collision detection systems can switch off when their cars’ sensors are obscured by dirt or other debris.
JLR has been working with the Driver and Vehicle Standards Agency (DVSA) to increase awareness and the DVSA has updated its driver guidebooks** and other literature with information about ADAS systems and is issuing public guidance to increase awareness of the issue.
Road safety in Europe has improved significantly in the last decade thanks in part to technological advances such as mandatory fitting of ADAS systems to new cars. However, it is vital that drivers learn about the systems fitted to their cars and how to operate and maintain them so that they work most effectively.
In addition to warnings in JLR vehicle handbooks, we are launching a drive to increase awareness about ADAS systems, and we are pleased the UK Government is taking steps to educate drivers in the UK about ADAS systems.
JLR EXECUTIVE DIRECTOR OF PRODUCT ENGINEERING, THOMAS MUELLER
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ANDREA DEBBANE – INTERIM EXECUTIVE DIRECTOR, STRATEGY & SUSTAINABILITY
Andrea has a wealth of experience in sustainability, strategy, branding and communications. She held the position of Senior Vice President, Sustainability at Kuehne+Nagel where she developed and drove the company’s sustainability agenda, supporting customers to decarbonise their logistics with economically competitive solutions.
Prior to this, she spent 17 years in aerospace and aviation as Head of Sustainability at Airbus where she worked with customers, suppliers and governments to develop the strategy for sustainable aviation. She also established and served as Executive Director of the Airbus Foundation, supporting the humanitarian community with emergency response services as well as working with NGOs, start-ups and social entrepreneurs to support the development and education of young people worldwide.
She initially joined Airbus to work on the branding and marketing of the A380, the world’s largest aircraft and industrial programme at the time. Prior to this she was head of strategy for The Coca-Cola Company in Japan.
Andrea also served on the board of Fairtrade International, the global leader for responsible and sustainable consumer labels.
She has a BA from Concordia/McGill University in Montreal, Canada, an MBA from IMD, Lausanne, Switzerland and was a Monbusho scholar at Waseda University in Tokyo, Japan. Andrea has triple nationality: Canadian, British and Belgian. She is a native English speaker, fluent in French and conversational Japanese.
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