Sports agent Max Eisenbud recently revealed that Tiger Wood’s brand strategy shaped Maria Sharapova’s. Eisenbud has notably worked with Sharapova since she was only 12 years old.
Eisenbud, also known for assisting the likes of Li Na and Emma Raducanu, made an appearance on the ‘Served with Andy Roddick’ podcast for an interview. In conversation with Roddick, Eisenbud revealed that he and Mark Steinberg, Tiger Woods’ agent, worked at the same office at IMG.Mark Steinberg was a colleague of mine who worked on the 13th floor, I spent a lot of time with him to figure out how does Tiger do it, you know, Tiger had a lot of deals. The key is how do you maximize your earnings but still win. What he’d like to do is take weeks of the year to do his shoots, so what Tiger would do is take three weeks to do five shoots a week in those weeks,” Eisenbud said.
Eisenbud then applied similar rules to Maria Sharapova’s calendar and concluded she had only 16 days to shoot for brands without compromising on her schedule, even losing out on a lot of money inBasically, we figured out that we have sixteen days a year that would not interrupt her becoming a great tennis player. She could’ve made $20 million more if we added four or five days more, but we stayed true,” Eisenbud added.
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