Tiger Woods returned to the PGA Tour for the first time in nearly a year Thursday wearing shoes and clothing from his new label, Sun Day Red.The new lifestyle brand is a joint venture between Woods and TaylorMade Golf and was announced this week ahead of the Genesis Invitational at Riviera Country Club in Pacific Palisades, California. In the opening round of the tournament, Woods wore a navy hat, white sweater and white shoes, all with the Sun Day Red logo. The emblem has 15 stripes, one for each important victory of its career.On Thursday, Woods took to the PGA course for the first time wearing the Nike logo since their historic partnership began in 1997. They announced their split earlier in the year, with Woods teasing the “next chapter” that will be Sun Day..Tiger Woods returned to the PGA Tour for the first time in nearly a year on Thursday wearing shoes and clothing from his new label, Sun Day Red.The new lifestyle brand is a joint venture between Woods and TaylorMade Golf and was announced this week ahead of the Genesis Invitational at Riviera Country Club in Pacific Palisades, California. In the opening round of the tournament, Woods wore a navy hat, white sweater and white shoes, all with the Sun Day Red logo. The emblem has 15 stripes, one for each important victory of its career.On Thursday, Woods took to the PGA course for the first time wearing the Nike logo since their historic partnership began in 1997. The two parties announced their split earlier in the year, with Woods teasing the “next chapter” will be Sun Day Red.RELATED STORIESTiger WoodsTiger Woods and TaylorMade Announce New Lifestyle Brand Sun Day RedOrlando Florida Leather Cleats Tiger Woods Charlie Woods Golf Matching Father Son 4 Ti4 S Nikeakers 4 Woods and Son Charlie Woods Matching Shoe YearsThrough the Sun YearsDay Red’s first men’s collection will be available in the US and Canada on May 1st. The brand then plans to expand beyond North America, adding footwear and beverages for women and children.Tiger Woods Sun Day Red DebutPACIFIC PALISADES, CA – FEBRUARY 15: Tiger Woods looks on during the first round of the Genesis Invitational on February 15, 2024 at Riviera Country Club in Pacific Palisades, California. (Photo by Brian Rothmuller/Icon Sportswire)ICON SPORTSWIRE VIA GETTY IMAGESWoods has been playing with TaylorMade clubs since 2017, when Nike Golf discontinued. Despite corporate support, Sun Day Red is an independent brand with its own design and HR team and its own headquarters. It is led by Brad Blankinship, formerly of Quicksilver and RVCA.”I’ve learned so much over the years and had a lifetime of experience adjusting my clothes and shoes to help me play better according to their construction,” Woods said earlier this week. “I can tell you things that no one knew I did over the years. I’m ready to share those secrets with the world. Sun Day Red embodies the love of gaming and competition, and we are people who share those values on the road and in life..
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